BARCELONA, Spain, Oct. 23, 2019 /PRNewswire/ -- An interactive exhibition celebrating the 50(th) anniversary since the completion of the first successful colonoscopy has been launched at the United European Gastroenterology (UEG) Week in Barcelona. The educational exhibition is jointly supported by Norgine, Fujifilm and Olympus in association with UEG Week.
In the 50 years since the first colonoscopy, the procedure has become a crucial tool in the prevention and detection of gastrointestinal disorders, including colorectal cancer. Despite significant advances, however, the variation in uptake across Europe demonstrates that colonoscopy is still not being fully utilised, preventing optimal patient and health system outcomes.
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Over 14,000 participants attending this year's UEG Week will have the opportunity to visit this impressive exhibition showcasing five decades of scientific advancements in colonoscopy. Visitors will be taken on a fascinating journey into the past, present and future of colonoscopy through fine art, engaging storytelling, interactive memorabilia and breath-taking science and technology.
The exhibition pays homage to pioneers of medicine who worked hard to advance the procedure to better diagnose and care for their patients. At the heart of this exhibition lies the impact colonoscopy has had on patients' lives. The canvasses that have been painted by artist Fabric Lenny bring to life the stories of some of the many patients whose lives have been touched by colonoscopy. Attendees will be able to admire artworks celebrating life and also speak to an artist in person, who will be capturing live their experience and anecdotes about the importance of colonoscopy and what their thoughts and hopes are for the next 50 years.
UEG President Mr Paul Fockens commented, "We have come a long way since the introduction of this important technique. Colonoscopy is a potentially life-saving procedure for many patients and has a vital role to play in enhancing digestive health. Today we celebrate scientific dedication and cutting-edge technology to care for patients."
Mr Peter Stein, Chairman and Chief Executive Officer, Norgine added, "We are proud of the important contribution we have made to improving both the patient experience of colonoscopy and the efficacy of the procedure. Colonoscopy plays a critical role in the prevention and diagnosis of gastrointestinal diseases including colorectal cancer. We are honoured to have worked together with UEG, Fujifilm and Olympus to celebrate the achievements of the past 50 years and to look forward to the technological advancements of the future that will help to further transform the lives of patients."
Mr Takemasa Kojima, Head of European Marketing & Sales, Fujifilm said, "We are delighted to support this important exhibition which brings together the pioneering history of colonoscopy with the ambition to continuously evolve best-in-breed technologies now and in the future. Colonoscopy is one of the areas that drives our innovation to increase the diagnostic and therapeutic performance enhancing physicians' capabilities without limitations."
Dr. Harald Dremel, Director Medical Endoscopy Group, Olympus Europa SE & Co. KG commented, "It is our vision that one day the only place where we will see colorectal cancer is in history books. To decrease mortality, we need to not only drive innovation but also facilitate better access to more effective screening and treatment. We believe that together we can push the limits of endoscopy, so that one day our vision might become true."
Notes to Editors
About Colorectal Cancer (CRC) and colonoscopy
Colorectal cancer is the second most common cause of cancer-related mortality world-wide.(1) Colorectal cancer is largely preventable, with early detection being associated with a 90% with a 90% 5-year survival rate.(2) Colonoscopy is an effective method for colorectal cancer screening and has been shown to reduce both the incidence and mortality of colorectal cancer when applied in the general population. Inadequate pre-colonoscopy bowel cleansing reduces the diagnostic accuracy of colonoscopy, particularly for the detection of smaller lesions and sessile (slightly flattened) polyps. This may result in repeated procedures, thereby potentially increasing patient burden, resource requirement and costs and can possibly delay the initiation of treatment.(3,4,5)
The first successful colonoscopy of the entire colon was performed in June 1969 by Dr William Wolff and his associates at the Beth Israel Medical Center in Manhattan, New York. Three months later, the first endoscopic excision of polyps from anywhere in the colon was also completed. Today, colonoscopy is one of the most sensitive tests currently available to help diagnose and prevent colorectal cancer. It also plays a key role in the monitoring of inflammatory bowel disease (IBD). Despite this, a lot still needs to be done to increase awareness of the importance of screening, and the role of colonoscopy.
About UEG Week [https://www.ueg.eu/week/]
UEG Week is the largest and most prestigious gastroenterology meeting in Europe and has developed into a global congress. It attracts over 14,000 participants each year, from more than 120 countries, and numbers are steadily rising. UEG Week provides a forum for basic and clinical scientists from across the globe to present their latest research in digestive and liver diseases, and also features a two-day postgraduate course that brings together top lecturers in their fields for a weekend of interactive learning.
About UEG
UEG, or United European Gastroenterology, is a professional non-profit organisation combining all the leading European medical specialist and national societies focusing on digestive health. Together, its member societies represent over 30,000 specialists, working across medicine, surgery, paediatrics, gastrointestinal oncology and endoscopy. This makes UEG the most comprehensive organisation of its kind in the world, and a unique platform for collaboration and the exchange of knowledge.
To advance the standards of gastroenterological care and knowledge across the world and to reduce the burden of digestive diseases, UEG offers numerous activities and initiatives, including:
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